{"id":14665,"date":"2020-02-24T13:00:16","date_gmt":"2020-02-24T13:00:16","guid":{"rendered":"https:\/\/expospaces.com\/game-on-branded-games-op-je-beursstand\/"},"modified":"2024-09-24T08:05:20","modified_gmt":"2024-09-24T08:05:20","slug":"game-on-branded-games-at-your-exhibition-stand","status":"publish","type":"post","link":"https:\/\/expospaces.com\/en\/game-on-branded-games-at-your-exhibition-stand\/","title":{"rendered":"Game on! Branded Games at your exhibition stand"},"content":{"rendered":"

More and more exhibitors are using Branded Games at their stand to convey their message or to create brand awareness. A Branded Game helps to convey your message and ensures that a visitor “automatically” leaves their details. These are important advantages for exhibitors!<\/p>\n

But there are many more advantages to Branded Games at exhibitions. We’ve listed them for you.<\/p>\n

Tool for stand staff to address exhibition visitors<\/strong><\/p>\n

Generally, people enjoy playing games. By playing games, your brand is brought to the attention of the visitor at your stand in a positive way. It’s low-threshold and therefore easier for stand staff to get in touch with exhibition visitors. Moreover, a Branded Game ensures a natural flow in the stand.<\/p>\n

Filter your target group<\/strong><\/p>\n

At an exhibition, you want to get in touch with the right visitors, namely those who are in your target group. The trick is to filter your target group from the exhibition visitors and engage them in conversation. Branded Games are an excellent tool for this.<\/p>\n

Brand awareness<\/strong><\/p>\n

A branded game offers the opportunity to often achieve better and longer-lasting brand awareness among the target group, especially if there is a clear link to your product or service in the game. And it gives you the chance to convey brand values.<\/p>\n

Interactive experience with your brand<\/strong><\/p>\n

With Branded Games, exhibition visitors can have a longer interactive experience with your brand. You can choose a more ‘fun’ variant or a more ‘content-based’ variant, such as a knowledge quiz. What you choose depends on your goal at the exhibition and the message you want to communicate.<\/p>\n

Link with social<\/strong><\/p>\n

Many Branded Games give the player the opportunity to share their score via social media, such as Twitter, Instagram and Facebook, and therefore work virally. This greatly increases the reach of your exhibition participation! It also depends on your target group and objective.<\/p>\n

Direct Call to Action<\/strong><\/p>\n

You can provide your Branded Games with a direct Call to Action to your brand’s product or service. A game where you can win unique discounts or samples, for example, if you play or win the brand’s game.<\/p>\n

A well-stocked database<\/strong><\/p>\n

It is always advisable to have the user register to be able to play a Branded Game! If participants can win a nice prize, they won’t have a problem with this and will be happy to leave their details. With a Branded Game, you as an exhibitor have direct and real-time access to visitor data and scores.<\/p>\n

A good opportunity for follow-up<\/strong><\/p>\n

With a Branded Game, you as an exhibitor can generate leads and\/or gain experience for future marketing actions! A nice hook for the follow-up for you as an exhibitor.<\/p>\n

Want to know more about effectively using Branded Games at exhibitions? Our specialists are happy to tell you more! Please contact<\/a> us!<\/p>\n

Want inspiration in the field of stands and brand activations? View stands and activations here!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Steeds meer exposanten gebruiken Branded Games op hun stand om hun boodschap over te brengen of om brand awareness te cre\u00ebren. Een Branded Game helpt om je boodschap over te brengen \u00e9n zorgt ervoor dat een bezoeker \u201cautomatisch\u201d zijn gegevens achterlaat.<\/p>\n","protected":false},"author":1,"featured_media":13405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-14665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws-en"],"yoast_head":"\nexpospaces | Game on! Branded Games at your exhibition stand<\/title>\n<meta name=\"description\" content=\"Game on! 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