{"id":14668,"date":"2020-01-14T16:02:38","date_gmt":"2020-01-14T16:02:38","guid":{"rendered":"https:\/\/expospaces.com\/zo-meet-je-het-effect-van-je-beursstand-2\/"},"modified":"2024-09-24T08:07:50","modified_gmt":"2024-09-24T08:07:50","slug":"how-to-measure-the-effect-of-your-exhibition-stand","status":"publish","type":"post","link":"https:\/\/expospaces.com\/en\/how-to-measure-the-effect-of-your-exhibition-stand\/","title":{"rendered":"How to measure the effect of your exhibition stand"},"content":{"rendered":"

Make measuring your exhibition participation as easy as online marketing! Read in this article how you can get a better picture of the visitors to your stand with big data and how you can then better respond to this at your next exhibition.<\/p>\n

Traces<\/strong><\/p>\n

Whatever activities we undertake, we all leave (digital) traces. Think of social media activities or your visitor behavior on a website. But there are also traces to be found offline. And therefore also at exhibitions. The amount of available data is constantly increasing. For many organizations, the challenge now is to register this data, analyze it and then use it tactically. Through Big Data you get a better picture of your customers and you can better respond to their specific needs.<\/p>\n

Big Data<\/strong><\/p>\n

Big Data has many different definitions. And they are all different too. We stick to the definition of Bernard Marr, Big Data expert and author of the bestseller Big Data: \u2018Using Smart Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance’. Big Data refers to our ability to use the ever-increasing amount of data and analyze it.<\/p>\n

Big Data: \u2018Using Smart Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance’<\/p>\n

Expo Analytics: the Google Analytics of exhibition participation<\/strong><\/p>\n

More and more exhibitors are looking for more insight into the returns of their exhibition participation. Often it is not clear what the exhibition has yielded. Expospaces has a tool that provides perfect insight into the return on your exhibition. And it is easy to integrate into your exhibition approach.<\/p>\n

Scan module<\/strong><\/p>\n

You know how many exhibition visitors come to the exhibition. But do you want to know how many visitors have walked past your stand (Brand Awareness)? And do you want to know how many visitors have been to your stand (Interest). Expospaces installs the VisitoRadar scan module in the stand. A simple small inconspicuous box that records the movements of visitors. This ensures that you gain insight into the following questions:<\/p>\n