More and more exhibitors are using Branded Games at their stand to convey their message or to create brand awareness. A Branded Game helps to convey your message and ensures that a visitor “automatically” leaves their details. These are important advantages for exhibitors!
But there are many more advantages to Branded Games at exhibitions. We’ve listed them for you.
Tool for stand staff to address exhibition visitors
Generally, people enjoy playing games. By playing games, your brand is brought to the attention of the visitor at your stand in a positive way. It’s low-threshold and therefore easier for stand staff to get in touch with exhibition visitors. Moreover, a Branded Game ensures a natural flow in the stand.
Filter your target group
At an exhibition, you want to get in touch with the right visitors, namely those who are in your target group. The trick is to filter your target group from the exhibition visitors and engage them in conversation. Branded Games are an excellent tool for this.
Brand awareness
A branded game offers the opportunity to often achieve better and longer-lasting brand awareness among the target group, especially if there is a clear link to your product or service in the game. And it gives you the chance to convey brand values.
Interactive experience with your brand
With Branded Games, exhibition visitors can have a longer interactive experience with your brand. You can choose a more ‘fun’ variant or a more ‘content-based’ variant, such as a knowledge quiz. What you choose depends on your goal at the exhibition and the message you want to communicate.
Link with social
Many Branded Games give the player the opportunity to share their score via social media, such as Twitter, Instagram and Facebook, and therefore work virally. This greatly increases the reach of your exhibition participation! It also depends on your target group and objective.
Direct Call to Action
You can provide your Branded Games with a direct Call to Action to your brand’s product or service. A game where you can win unique discounts or samples, for example, if you play or win the brand’s game.
A well-stocked database
It is always advisable to have the user register to be able to play a Branded Game! If participants can win a nice prize, they won’t have a problem with this and will be happy to leave their details. With a Branded Game, you as an exhibitor have direct and real-time access to visitor data and scores.
A good opportunity for follow-up
With a Branded Game, you as an exhibitor can generate leads and/or gain experience for future marketing actions! A nice hook for the follow-up for you as an exhibitor.
Want to know more about effectively using Branded Games at exhibitions? Our specialists are happy to tell you more! Please contact us!
Want inspiration in the field of stands and brand activations? View stands and activations here!