In color psychology, much research has been done on the effect of color. Color psychology is the science of how colors evoke certain emotions in people. That’s why many marketers use them strategically to get their message across. Yellow, for example, conveys warmth, blue stands for trust, for example, and red creates excitement.
But is it that easy? The way we react to colors is largely based on our individual preferences, origin and upbringing. So it’s quite possible that the color yellow doesn’t come across as warm to you at all.
As an exhibitor, it is important to think about how colors can help attract visitors and encourage them to take action. At the same time, it must of course fit in with the branding and corporate identity.
Do you find it difficult to choose the right colors? To make it a little easier, we’ll indicate below what each color means and which ones you can best use at a trade show or event.
Colors and their personalities:
Red
Red is associated with strength, determination and love. It attracts more attention than any other color and can sometimes indicate danger. Red can increase breathing and blood pressure.
Yellow
Yellow is a generally cheerful color. It means joy, happiness and energy. This produces a warming effect and stimulates the mind. Too much yellow can have the opposite effect.
Blue
Blue is a popular color with many shades, meaning it has many personalities. In marketing, blue can mean trust, loyalty and productivity. It is known to lower heart rate and body temperature.
Purple
The color purple combines red and blue hues for a mysterious end result. Purple is associated with royalty, luxury and nobility.
Orange
Orange combines the energy of red with the joy of yellow. It is a cheerful, tropical-like color that evokes feelings of creativity, fascination and enthusiasm.
Green
The color green is synonymous with nature, freshness and fertility. Green is often used to symbolize trust, wisdom, safety and healing. This is an effective color for products that are safe for human health.
Applying color to your exhibition goes further. In addition to the above rules of thumb, you can also take the following three points into account:
Demographics
How will your target audience perceive the colors you choose? For example, in China, the color red is associated with good luck. The color green, however, is seen as unlucky or unfaithful.
The personality of your brand
Some brands are more robust and work well with earth tones like green and brown. Other brands are more technical and do well with blue hues. Choose colors that match the personality of your brand.
Your business goals
Think about the goals of your exhibition and what you want to achieve. Are you building brand awareness? Launching a new product? Generating more leads? This forms the basis for choosing the right colors.
Want to know more about stand design and the use of the right colors at your next exhibition? Our designers are happy to tell you much more about it! Please contact them!
Want inspiration in the field of stands and brand activations? View stands and activations here!