Lancôme initiated the “Shade and Matching Tour” to raise awareness of the Shade Finder to connect with foundation users from around the world. This tour consisted of an activation at several high-traffic locations. With the Shade Finder, Lancôme makeup artists can find the color that exactly matches your skin.

On behalf of Raúl&Rigel, expospaces built the exclusive Lancôme setting. Here, passersby could try out the Shade Finder that allowed them to find the foundation color that exactly matched their skin. In addition, they were given a tester to take away from the Shade and Matching dispenser. Finally, you could also get your makeup done by one of Lancôme’s makeup artists.

Lancôme – Shade and Matching Tour – commissioned by Raúl&Rigel