Colgate Palmolive was at the Vakbeurs Mondhygiëne in the Jaarbeurs in Utrecht with the Elmex brand.

Especially for this event, we created the activation (branded game): Beat Elmex.

The main purpose of the exhibition participation is product promotion and explanation of the products to the target groups dentists, dental hygienists and (dental) assistants.

For the game, the fun factor is most important with a link to oral care. Furthermore, it must be suitable for the three target groups. It is also important that it contained a lead registration option.

In “Beat Elmex,” you fly past the toothbrushes as bacteria – in the end, you always lose to Elmex!

Fun prizes were raffled off among the participants, including a Stoov pillow. Colgate Palmolive was very enthusiastic about the number of participants and the fun! The game will certainly be used more often.