Brocacef

Brocacef: scan and win!

Location KNMP Najaarscongres 2018, Jaarbeurs Utrecht

Scan and Win! At Brocacef’s booth, built by expospaces, pharmacists could learn about QR codes on medicine packaging. And win a prize!

Drug manufacturers will soon be required to place a QR code on every package. Through the QR code, one can find information about the origin of the medicine’s ingredients. A big change for pharmacists. Through the Scan and Win game, Brocacef allowed them to get used to the idea. And… a prize was raffled off among the participants: a Barista for one day at the branch!

The booth concept and construction was provided by expospaces, the Scan & Win game by Fairleads Marketing.

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