A.S.F. Fischer is an importer, wholesaler and concept supplier of fasteners and related products. A.S.F. stands for Amsterdam Screws Factory. A.S.F. Fischer has been exhibiting at the construction fair for many years. During the last Bouwbeurs, expospaces provided the stand construction.

For A.S.F. Fischer, the construction fair is really a networking fair. In addition, the trade show participation is also to increase awareness of the brand among the target audience. For A.S.F. Fischer, it was always difficult to reflect the return on investment of their trade fair participation in concrete figures. It was never really measurable.

That’s why expospaces installed VisitorRadar’s scanning module in its booth at the construction trade show. This scanning module, a small box that is inconspicuously suspended in the booth, keeps track of exactly how many visitors come to the booth, how long the visitors stay at the booth, and when and how often they return. It also gave A.S.F. Fischer insight into where in the booth most visitors came.

For A.S.F. Fischer a perfect tool to make the trade show participation insightful and measurable. The figures were also used to inform relations and affiliated chains about the traffic generated at the booth. In this way, A.S.F. Fischer is building more insight during their participation in the construction trade fair. And with that insight, the next Bouwbeurs will certainly be even more successful!