JFC was at the Horecava with their food products from Japan and the rest of Asia. Among other things, JFC is known for the brands J-Basket, Kikkoman and Kozaemon. Expospaces built the booth in the Amsterdam RAI.

JFC serves a growing number of Asian-European stores, restaurants and major European retailers.

At the booth, the Kozaemon Sake took center stage. With a giant image of the bottle.

The Kozaemon Sake, made in a small brewery in the mountains in central Japan, could be tasted at the booth. Visitors and potential customers were impressed by its rich and refined taste.

At the Horecava, JFC is looking for new customers.