The 3 brands DP World, P&O Ferrymasters and P&O Ferries are at this logistics fair with a joint stand. All three are active in the logistics market. And all three have their own target groups, communication and objectives. There are also opportunities for cross-selling. So it also makes sense to join forces. A nice challenge for the stand concept and stand design.
The booth design features a common eye-catcher with three separate “islands” per brand underneath. And see also the other parts of the concept;
- Touch-tables with customized content,
- iPad quiz with a chance to win great prizes,
- Video content for the 3 brands
- Visitors by appointment through appointment site
- Ice cream cart with scoop ice cream
- VIP night with live band
- Appropriate give-aways
- Excellent coffee, delicious catering and local beer
